
Helping Thanet and East Kent businesses get the most out of AI.
Competitively priced training and coaching that saves you time and helps your business grow.
The benefits of AI shouldn't be limited to big business and big cities. We provide Thanet organisations with the skills and confidence to save time and work better with customers.
Every business, large or small, benefits from AI training. From construction, hospitality and tourism to coaching, creating and caring, I'm committed to helping people here get the most out of work and life through technology.
Training across the most popular AI tools
Making AI work for you
Every day brings a new story about AI in business. Some of it good, some of it bad. My job is to help you cut through the hype and get the most out of the tools that are actually available.
Maybe you've already used AI to draft an email, or as a search engine. Those one-off tasks are useful, but they stay one-offs. Every time you go back to the chatbot, you have to remind it again of the same instructions and the same context.
Imagine using AI as a second brain for your business. A system that remembers what matters: your plans, your website, your customers, your marketing. And then helps you organise, plan and run everyday work automatically.
Training for individuals and teams
Solo / 1:1
Just you and me, working on your business, not a generic course. We'll build a system that knows how you work, and you'll be using it the same day.
Small team
The essentials in half a day: secure set-up, admin, automation of critical activities. Everyone leaves confident enough to keep going when they're back in the office.
Full team
A full day built around the work you actually do. We'll automate the repetitive jobs, and you'll finish with a system that's live and working for your business and its people.
Not sure which? Start with a free call and we'll work it out.

"Technology has the potential to change people's lives for the better. That's why I'm committed to helping the Thanet economy take advantage of AI, and not get left behind as the rest of the country levels up."
Three steps, no strings
Free discovery call
A conversation where we work out how AI could help your business. No obligation, no sales pitch.
Tailored coaching
One session or several, built around your business.
Wherever suits you
Your premises, a local co-working space, or my studio in Margate.
No obligation — and definitely no sales pitch.
My rates are calibrated for Thanet and East Kent businesses, including small businesses and solo entrepreneurs. They also account for the value you'll get back. Use what you learn for a single month and you'll save the equivalent of at least two working days and more every month going forward.

Bringing out the best in Thanet
From construction, hospitality and tourism to coaching, creating and caring: I'm committed to helping people in Thanet get the most out of work and life through technology.
Peter's Claude Cowork course has completely changed how I use AI to manage my business. Cowork is now the platform for much of my planning, marketing and content development. Literally a coworker.
“He helped us set up an organised system on Claude, introduced basic skills and techniques, and we had hands-on practice with real work projects. Excellent value and very useful.”
“Peter's Claude Cowork course was absolutely brilliant. It has transformed the way I'll run my business and opened my eyes to the benefits of using AI.”
“NotebookLM is incredibly useful for speeding up mundane admin, and left me with more time for the parts of my job that I love.”
I'm Peter Springett
Owner and head coach at Margate.AI. I've been writing about technology and training businesses for years. My expertise ranges from e-commerce and social media to mobile and now artificial intelligence.
I've worked with some of the biggest names in technology, including Google, Spotify and Microsoft. I'm equally at home with small businesses and start-ups. Most recently I worked with a language-learning start-up in Berlin and start-ups in London.
I live in Cliftonville. I know this area and its economy: hospitality, creative studios, construction, coaching. I want to see these businesses and their people flourish.

Fair questions
How much does it cost?
One-to-one coaching starts from £50 an hour; larger group training is around £750 a day. The discovery call is free, with no obligation.
Is it worth it?
Use what you learn for a single month and you'll save the equivalent of at least two working days, and every month going forward. The AI subscriptions themselves are typically around £15 a month and easy to cancel.
Is it secure?
Yes. We set everything up in a secure environment on your own machines and network, and I'll show you how to switch off model training on your conversations.
Where do sessions happen?
Local co-working spaces, your own site, or my Margate studio (for groups of up to four).
When can sessions run?
Office hours as standard. Evenings and weekends by arrangement.
How do I get started?
Book a free call. We'll work out together whether coaching would help, and which format fits.
Let's have a chat.
A free call to work out whether this is useful for your business. If it isn't, no problem. There's no obligation and no sales pitch.